The Switzer Story: Grandpa Switzer started making licorice in 1888. He'd proudly push carts of this candy along the riverfront in St. Louis, in an area now called Laclede's Landing. His licorice became the nation's leading brand because he made Switzer's with real licorice extract. The result is a rich, bold, taste that only real licorice lovers can love! Enjoy! - Michael Switzer. Product of USA.