Pre-priced. America's No. 1 pretzel. Classic style. Since 1917, Rold Gold has prided itself of baking authentic, great tasting pretzels. We make out pretzels by taking simple, quality ingredients and baking them wiht old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel. During the many years since we baked out first pretzel, Rold Gold has won over pretzel eaters from coast to coast. We ate proud to be America's No. 1 selling pretzel and look forward to continuing our tradition of baking you favorite pretzels. Try our classic-style pretzels for the perfect-hold-me-over snack when you're hungry. They're great when you're at work, on-the-go, or just want something to nibble on at home. Rold Gold bakes many unique varieties of pretzels. We hope you'll try them all.