Vibrant blast of tropical fruit in a smooth, medium style. Keurig. The original craft coffee. World Blend: A brilliant blend created to celebrate Alfred Peet and our 50th anniversary, featuring the exotic fruitiness of Ethiopian Super Natural. Our Story: It all started on Vine and Walnut Streets in Berkeley, California, where Alfred Peet opened his first shop in 1966 with one goal: to make coffee unlike anything America had tasted before. Today, we abide by his exacting standards to deliver the richest, most flavorful cup - using only the world's finest beans, hand roasting in small batches, and never compromising on freshness. For brewer inquiries contact: 1.866.901.Brew/1.866.901.2739. www.Keurig.com. Find us on Facebook.com/Keurig or Twitter.com/Keurig. Peets.com. 100% recycled paperboard, minimum 35% post-consumer material. Roasted by Peet's Coffee, Emeryville, CA 94608. Packed by Keurig Green Mountain, Waterbury, VT 05676. Printed in the United States.