Mrs. Baird's - A baking tradition since 1908. Mrs Baird's Cherry Cinnamon Rolls are a taste of home, the spirit of Southern hospitality rolled up into a delectable cinnamon feast. The aroma carries with it the warmth of childhood memories, peering through the oven window at soft, golden rolls swirled with sticky cinnamon filling. Watching the steam subside as creamy icing is drizzled over each delectable mound, warming hearts and making fingers sticky for over 93 years. Mrs Baird's Cherry Cinnamon Rolls, a Pastry Kitchen classic baked fresh from our family to yours.