New tastes like real meat! Plant based burgers. It's like beef. Without the beef. Don't bow before beef just because you want a burger. Have the burger! An Incogmeato. Burger. Incogmeato looks like beef. Cooks like beef. Tastes like beef. But isn't beef. It's made from plants. You can still enjoy the taste you love. So if you're craving a quarter-pounder, but not the cow, spark the grill and get ready to indulge. There's no beef about it!