Why overcomplicate things? Malt-O-Meal® Crispy Rice cereal delivers simplicity in every delicious spoonful. It's a classic, oven toasted rice cereal that will keep you coming back for more, bowl after bowl. The secret to a great breakfast? Just keep it simple. Malt O Meal is committed to delivering great taste. They said it couldn't be done, but we've been doing it for over a century. Back in 1919, we created Malt-O-Meal cereals as a high quality, yet affordable way to help feed your family delicious breakfast cereal at breakfast time, or as a snack food anytime throughout the day. As much as the world has changed, our approach to a better breakfast at a better price remains the same. We make great tasting breakfast cereals with flavors your whole family will love. High quality ingredients make it easy to serve up a fun and satisfying breakfast every day. It's a smarter way to start the day! We are always looking for better ways to make a better breakfast at a great price for your family. Try all of the delicious varieties of Malt-O-Meal breakfast cereal!