Maximum hold with no build-up. Hair Length: All. The Look: Fixed & structured without build-up. The Best of L'Oreal Technology: A creation from the L'Oreal Laboratories, Studio Line Invisi-Gel was developed by combining a no build-up thickening base with a hard holding gel technology. The Result: Lasting hold for hard to hold styles. Meets all state and federal VOC standards. Made in USA.