Baked, soft and chewy perfection. We craft every irresistibly soft and chewy homemade-style Soft Batch cookie right here in the Hollow Tree with loads of sweet chocolate chips. Then we bake them to irresistible perfection in the Keebler magic oven. In fact, every Keebler cookie is made with magic, loved by families. Try these other cookies Made with Magic, Loved by Families. - Ernie.