8 x 8 in. (20.3 x 20.3 cm). Softest cloth available as tested by moms. Clinically proven help baby sleep better. No more tears. Releases NaturalCalm essences. Johnson's Bedtime Washcloths contain the Johnson's Bedtime Bath gentle cleansers you love right in this easy to use cloth. Johnson's Bedtime Washcloths are softer than a baby's regular washcloth and strong enough to last through an entire bath. Johnson's has created a nightly routine that is clinically proven to help your baby fall asleep easier and sleep through the night better. Treat your baby to a warm bath using Johnson's Bedtime Washcloths, then gently massage skin with Johnson's Bedtime Lotion. Each product releases NaturalCalm essences, a patent-pending blend of gentle and soothing aromas, tour baby will drift off to a better night's sleep. Our No More Tears formula is clinically proven mild and allergy-tested, so it's gentle enough for everyday use. Johnson's does not make store brands.