Helps stop the cycle of dry skin. The result of over 50 years of Olay skin science, Olay Body Lotions go beyond moisturization to improve skin's barrier over time. With continued use, skin becomes noticeably soft, smooth and more resistant to skin dryness. 1 Use: All day dry skin relief. 1 Week: Improves skin's ability to maintain moisture. 1 Bottle: Skin becomes healthy looking and resistant to future dryness. Use with Olay Quench body wash for 24 hour moisture that starts in the shower.