Non-stop Hydra IQ technology. 24 hrs +. 3 in 1 - body, face & hands. Nivea for Men Maximum Hydration Body Lotion boosts the moisture level in the skin and intensively moisturizes. Specially formulated for men with dry skin, this lotion with Hydra-IQ technology absorbs in seconds with no greasy after feel. With: Non-stop Hydra IQ technology; sea minerals. Benefit: All day moisturization; revitalizes skin. Nivea's exclusive Hydra IQ technology supports skin's own hydration network to unleash deep, non-stop moisture that lasts more than 24 hours. Dermatologically tested.