Everyday styling can put your hair through the ringer, leaving it dry, dull and desperate. Give hair a fighting chance. TRESemmé Platinum Strength Collection, a line of hair care products developed to fortify and strengthen hair, repairs up to two years of damage* and reinforces hair's natural protective layer for beautifully smooth hair. The moisturizing shampoo formula cleanses as it fortifies. Protecting against future damage for hair with its beautiful strength. *In 5 uses when using TRESemmé Platinum Strength Shampoo and Conditioner as a system vs. non-conditioning shampoo.