For color treated hair. This color protecting shampoo is designed to gently cleanse, revitalize and protect your color-treated hair, leaving it clean, vibrant and healthy looking. The perfect start for creating whatever look you want today. Helps lock in your hair color and keeps it truer, longer. This revitalizing formula enriched with vitamins A, E and C helps bring out your hair's natural vitality. UV protectant and anti-oxidants help defend hair from sun and environmental stresses.