Highlighted hair. Keeps highlights truer, longer. Dual UV filter technology. Expert care for beautiful hair. Before Using Color Vive Shampoo and Conditioner: Highlights may turn brassy and fade when exposed to damaging environmental elements. After Using Color Vive Shampoo and Conditioner: Highlights shine brighter, hair looks healthier and is shielded from the damaging effects of environmental elements. Recommended by the hair experts at L'Oreal, Color Vive with dual UV filter technology helps lock shiny highlights in and keep damage out. Helps protect highlights from fading and dulling. Illuminates highlights with shine, helps eliminate brassiness.