Heat seeker. Thermo-protect technology. Hot straight. Enhances straightening without heat styling damage. Identity Crisis: Frequent styling with heat tools like flat irons and blow dryers can make hair feel burnt out. Behavior Change: Studio Heat Seeker Straightening Cream is heat activated to help protect hair from dryness & damage caused by heat styling tools. Heat seeker uses smoothing silicones and Thermo-protect technology to keep your style under control while helping to improve straightening. What's more-Heat Seeker locks out humidity to help combat frizz. Stylist Prescription: Heat seeker works wonders whenever you blow dry, no just when things heat up with your flat iron. Made in U.S.A.