80% naturally derived ingredients. No ammonia, or added parabens. New & improved. Healthy looking. 80% naturally derived ingredients. Lasts 28 washes. Blends away grays. New creme, same great shade! Sunflower medium golden blonde. Our most gentle color to the hair (Vs Clairol oxidative hair color), with 80% naturally derived ingredients! New no ammonia color: 1. Healthy looking color that shines in only 20 minutes. 2. Lasts 28 washes, and enhances your natural color. 3. Gentle color creme, with patented ME+ allergy gentle (A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. See additional warnings on side panel If you have a known hair dye allergy, do not use this product unless approved by your dermatologists) molecule, is gentle to your hair and scalp. 4. Blend away grays and no harsh root line. Naturally responsible. Dermatollogically tested. This Pack Contains: 1. Color enhancing creme, 2. Color activator, 3. Brilliant shine conditioner. Ingredients are listed on the bottom of the box. Yes: Coconut Oil. Aloe vera. Allergy gentle (A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. See additional warnings on side panel If you have a known hair dye allergy, do not use this product unless approved by your dermatologists) molecule. Non-drip color creme. No: Ammonia, or added parabens. www.Clairol.com. Questions? Call the expert color consultants at 1-800-Clairol (1-800-252-4765), visit www.Clairol.com or search for Clairol on Facebook Messenger to chat with us! Recyclable carton where paperboard recycling facilities exist. FSC: Mix - Packaging from responsible sources. Made in Mexico.