Established 1912. Fortify & restore dry, damaged or transitioning hair. Sulfate free & color safe. Our sulfate-free shampoo helps cleanse and moisturize dry, damaged or over-processed hair. Perfect for those transitioning from chemically treated to natural hair. Fair trade shea butter. Sea kelp. Argan oil. Formulated with: no sulfate; no parabens; no phthalates; no mineral oil; no petrolatum. Our Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities. Family founded. Tested on our family for generations. Never on animals. No animal testing. Cruelty free. Our Sheamoisture promise ethically traded sustainably produced. Certified B Corporation.