Proven to nourish dry, damaged hair. Repairs and fortifies to help prevent breakage. Nourishing wheat complex. Indulge in silky, healthy, more manageable hair. Infused with Nourishing Wheat Complex, this exclusive Active Naturals formula is scientifically proven to nourish dry, damaged hair back to life in just three washes. Gently cleanses to help fortify fragile hair. Targets the weakest parts of hair to help repair over 90% of damage and reduce breakage (Nourish + Strengthen Shampoo and Conditioner). Developed by our expert team of scientists and a leading stylist, our Active Naturals formulas harness the power of nature and science for a beautifully healthy looking hair. Gentle on color treated hair. Made in Canada.