Same great cheddar taste. Baked with real cheese. Colors from natural ingredients. Kids, Check out: goldfishfun.com. The colors added to these crackers are derived from natural ingredients. Slight variations in color are natural due to the use of these natural ingredients. Labels for Education. If you have any questions about this product, please include printed enjoy by date code from top of package, along with the proof of purchase panel. - Thank you. Questions or comments? 1-888-737-7374. Low cholesterol. 0 g trans fat. Baked in USA.