Guaranteed fresh. 0 grams of trans fat. Made with all natural ingredients. No artificial flavors. No artificial preservatives. Naturally delicious. It all starts with farm-grown potatoes - cooked in all natural oils with a dash of salt. Then we add the fiery heat of all natural chiles and seasonings. So every Lay's potato chip is perfectly crispy and delicious. Happiness in every bite. No MSG. Made with all natural potatoes and seasonings.