Naturally and artificially flavored. Zero grams trans fat. Gluten free. 65% less fat than regular potato chips (65% less fat than regular potato chips. Fat content of regular potato chips is 10 g per 1 oz serving; fat content of these snacks is 3.5 g per 1 oz serving). 65% less fat (65% less fat than regular potato chips fat content of regular potato chips is 10 g per 1 oz serving; fat content of these snacks is 3.5 g per 1 oz serving), full flavor. 100% crispy goodness. fritolay.com. SmartLabel: Scan for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477. Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com.