New! All natural. 0 g trans fat. 40% less fat (Krunchers Reduced Fat Original Potato Chips (6 g of fat/28 g serving) have 40% less fat than the leading brand of regular potato chips (10 g of fat/28 g serving) than the leading brand of regular potato chips. When you bite into Krunchers! kettle cooked potato chips, you know you've found something different from that regular old wimpy chip. And now we've made it possible to have all that krunchy awesomeness, with 40% less fat (Krunchers Reduced Fat Original Potato Chips (6 g of fat/28 g serving) have 40% less fat than the leading brand of regular potato chips (10 g of fat/28 g serving)! We hand-pick premium potatoes, slice them to the ideal thickness and reduce the fat naturally so you are left with all the krunch and taste you're looking for, without the excess fat. Your mouth will say what your ears already heard - nothing out-krunches Krunchers! Facebook: Like us on Facebook. www.facebook.com/KrunchersChips. Visit us on the web at www.krunchers.net. Made in the USA.