No artificial flavor colors. Gluten free. Pure deliciousness. Made with real cheese. At Simply, our snacks are made with ingredients you can feel good about and come from the brands you love. We call this pure deliciousness. We make it easy to be cheesy. These delicious snacks are baked to perfection and than seasoned using real cheese. fritolay.com. SmartLabel: Scan for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477 Weekdays 9:00 am to 4:30 pm cst email at fritolay.com.