New! Keeps clothes looking newer longer. Fade protection. Wear & tear protection. Protect the clothes you love with specially formulated technology that keeps your clothes looking newer longer (v. leading value liquid detergent alone) plus the Snuggle benefits you love like Snuggle Softness & long-lasting freshness. Note: In case of spotting, wet fabric and rub with a liquid detergent and then rinse or rewash. If product freezes or thickens, dissolve one capful in hot water before adding to final rinse. Protects colors from fading. Protects against wear and tear. Helps clothes hold shape.