Now with 10% more loads per bottle (Small loads vs. previous recommended load dosage). Plant based softening extracts.105 loads (Small loads vs. previous recommended load dosage). 35 days of long lasting aroma. Color fading protection. HE: For standard and HE machines (Follow HE washer manufacturer's instructions for product dispensing). Proudly giving bottles a second life for over 25 years. Over 50,000 tons of plastic bottles recycled every year.