The original homemade taste. By Appointment to her majesty the queen manufacturers of cakes and culinary products premier foods plc St. Albans. Original Custard since 1837. Bird's is the original custard brand, established in 1837 and loved by generations ever since. Bird's Custard is made and served in millions of homes where proper custard is at the heart of a good pud! Cap: Wildly recycled. Seal: Wildly recycled. Drum: Not yet recycled.