Toasted whole grain oat cereal. Family owned for four generations. Made with renewable energy. Natural goodness: No preservatives. No artificial colors or flavors. No hydrogenated or palm oil. No high fructose corn syrup. Mom's Best has been owned by the same family since 1919. We've lasted this long because we focus on the needs of families, not the demands of stock analysts. Breakfast cereal is all we make. We use only the highest quality ingredients. There's nothing artificial, no saturated fat or hydrogenated oils, no fructose corn syrup. We put the highest quality into our cereals while keeping costs as low as possible. We limit our spending on advertising by targeting only adults. You'll never see one of our ads on Saturday morning cartoons. We pass the savings on to you. Toasty O's: Can help reduce the risk of heart disease; 20g of Whole grain per serving; Naturally low fat; 0g Trans fat per serving; Naturally cholesterol free; Good source of fiber; 4g of Sugar per serving. Made in USA.