Lightly sweetened whole grain wheat cereal. 44 g whole grain per serving. Excellent source of fiber. Great taste! Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol, may help reduce the risk of heart disease and certain cancers. Wholesome and nutritious. Frosted Mini Spooners are made with wholesome whole wheat, plus 11 essential vitamins and minerals. They're naturally cholesterol free, low in fat and have 0 grams trans fat. Betcha can't taste the difference! We set out to create a lower cost, great tasting cereal that competes with more expensive brands. We're sure your family will love Frosted Mini Spooners, too. Costs less. Ounce for ounce, Malt-O-Meal cereals cost less than the competing box brands. We save by limiting packaging and advertising costs, and focusing on quality. We pass those saving on to you! From a family-owned company. Malt-O-Meal has been family-owned for four generations. Breakfast cereal is all we make. This focus ensures that we meet your needs for quality and value every day. Made in USA.