Naturally and artificially caramel flavored. Lightly sweetened crunchy whole wheat squares. 35% daily value of fiber. 9 grams of fiber. With whole grain guaranteed. Nutrition Highlights: 180 calories (9%), 0.5 g saturated fat (3%), 230 mg sodium (9%), 10 g sugars, 9 g fiber (35%), 100 mg calcium (10%) amount and % daily value per serving. A whole grain food is made by using all three parts of the grain. General Mills guarantees that every box of Big G cereal has at least 8 grams of whole grain per serving (48 grams recommended daily). Whole grain - 16g or more per serving. Eat 48g or more of whole grains daily. Exchange: 2 starch, 1/2 fat. Exchange calculations based on Choose Your Foods Exchange Lists for Diabetes 2008 the American Diabetic Association, the American Diabetes Association. It's gonna be a great day! Onederfully satisfying! How did they do that? Surprisingly good. Wow! Really? This is fiber? Sweet, crunchy & full of fiber. Taste it to believe it. What a tasty way to start off my day. I love this! Fiber Onederful! Delicious.