Naturally flavored. 20% DV vitamin A and C. 100% natural. Hey Mom - Benefits per Serving: Only 7 g sugar; 3 g fiber; prebiotic. All natural since 1971. Tasty, fruity and wholesome fun - that's a Puffin Puff! Made with corn and whole oat flour - always free of artificial flavors, preservatives, and additives - each puff bursts with yummy natural goodness. Touched with the perfect amount of sweetness and a good source of needed fiber, this is one crunchy cereal the whole family can love. Taste the all natural difference of a Barbara's breakfast!! Hey Dad - Puffin Puffs are made with NutraFlora, a natural prebiotic fiber. Enhances calcium absorption. Reinforces immunity. Promotes healthy digestion. Honest goodness. Dietary Features: Good source of fiber; Excellent source of vitamin A & C; NutraFlora natural prebiotic fiber (Enhances calcium absorption; Reinforces immunity; Promotes all healthy digestion); Low in fat & sodium; 0 g trans fat per serving; No artificial flavors, additives or preservatives; No refined white sugar; Vegan. Since 1971, Barbara's has provided great tasting products made from the finest 100% natural ingredients. Product of Canada.