To relieve chapped, tender nipples. Lanolin- free; No need to wash off before feeding baby; Hypoallergenic. Breastfeeding is best for baby's health. However, chapped, tender nipples can make breastfeeding an uncomfortable experience, and applying thick lanolin ointments can be uncomfortable and messy. That's why we created Breast Therapy Gentle Moisturizing Balm. It contains a special blend on natural emollients to help moisturize chapped, tender nipples. It's a lanolin-free balm in a unique applicator that glides on smoothly with no need to rub in.