Did you know that caring for your gums can help your overall health? With Crest Pro-Health Gum Detoxify Deep Clean Toothpaste, it's even easier to have healthier gums. The Pro-Health Toothpaste formula was professionally designed to neutralize plaque bacteria from first use, allowing your gums to start healing. Its antibacterial fluoride formula gives you a deep clean around the gumline and helps you reverse gum disease (gingivitis). To improve your oral health, Crest Pro-Health Gum Detoxify Toothpaste's clinically proven ingredients help you to achieve healthier gums while protecting your teeth from cavities by unleashing the power of stannous fluoride-from Crest, the #1 toothpaste brand in America.*By neutralizing plaque bacteria.