Designed for Women of Color. Extra conditioner for longer-lasting results. No ammonia. Express Yourself: Clairol Textures & Tones ammonia free, permanent haircolor gives you richer, more radiant reds than you ever thought possible. The patented red dye technology transforms even the darkest hair into a dramatic intense red that's pure passion. Enriching plant-derived ingredients, including wheat protein and Brazil nut oil, help create the ultimate in moisture, elasticity and shine. Be Brilliant. Be Resilient: Get the color you desire - without compromise. Special moisture-rich conditioners penetrate each hair shaft to protect hair from damage and help reinforce its natural strength. Hair becomes soft and supple, with vibrant color and healthier shine. Brilliant Resilient Color: For beautiful, moisture-rich color, the shade guide shows the color you will achieve with Textures & Tones. Your color result is a combination of your natural starting color and Flaming Desire. Flaming Desire is not recommended for more than 20% gray. Designed by African-American stylists. This luxurious color is specially formulated with enriching plant derived ingredients for brilliant, resilient hair that's strong and more elastic to resist damage and breakage. Get long-lasting color that's full of moisture-rich shine, for your own sensational, inspirational style. This Coloring System Contains: Moisture-Rich Haircolor; Developing Lotion in Precision Tip Applicator Bottle; Instructions and Plastic Gloves; Moisture-Rich Conditioner - Infuses hair, leaving hair strong, resilient, full of long-lasting shine. Made in USA.