Tastes like heaven, burns like hell. Ignite the nite. What you have here is smooth whisky with a fiery kick of red hot cinnamon. It tastes like heaven, burns like hell. What happens next is up to you. fireballwhisky.com. Please drink fireball responsibly. Whiskey with natural cinnamon flavor. Alc. 33% by vol. Produced by Sazerac Co., Frankfort, KY.