The Aveeno® daily moisturizing collection with natural colloidal oatmeal leaves your skin feeling soft, smooth and naturally healthy looking. Aveeno® daily moisturizing lotion helps to leave a protective barrier, which helps prevent water loss and helps to maintain moisture for 24hrs. The Aveeno® daily moisturizing oatmeal are also known to help soothe skin. Recommended by dermatologists for over 60 years, the Aveeno® brand combines the best of nature and science to reveal the natural beauty of your skin. Aveeno® products use select natural ingredients because of their advanced skin benefits; we call these Active Naturals®, natural ingredients that deliver visible results. Aveeno® Dermatologist Recommended for over 60 years. The Perfect Pair for Beautiful, Healthier-Looking Skin Helps Replenish Skin's Natural Moisture For Healthier Looking Skin Clinically Proven to Relieve Dry Skin Moisturizes for 24 Hours Fragrance Free