100 Years making fresh traditions. Since 1908. 40% DV of fiber (daily value to 2 slices). Made with whole grains. 100 Years of making fresh traditions. A century in the baking. Since 1908, Mrs Baird's has stood for quality and freshness. Ninnie Baird always said, if you're going to do something, do it right, and we still uphold her values today. We still start with the best ingredients, we still hand twist each loaf and we still let the dough rise naturally for freshness. We couldn't be happier with the result: a bread of legendary softness, smoothness and taste that's enriched with 100 years of family tradition. Great taste that's good for you. Mrs Baird's is proud to offer you the Double Fiber bread. Considered an excellent source of fiber, this blend delivers 40% of the daily value in two slices. Mrs. Baird's Double Fiber has 5 grams of fiber and 12 grams of whole grains per slice. It's also an excellent source of Vitamin D (important for bone health and the absorption of calcium), and a good source of calcium and folic acid. It's easily the tastiest way to increase your fiber and other vital nutrients, too. Double Fiber is just one product in our premium bread line created to provide our health-conscious consumers with savory alternatives.