New shade. Up to 5X fuller lashes. Bold volume building mascara. Separates & builds lashes. Volume maximizing brush. Makeup designer. L'Oreal presents a bold new shade of Voluminous Original Mascara, Cobalt Blue. L'Oreal presents Voluminous Original volume building mascara now, in cobalt blue. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5X their natural thickness. How it Works: Our volume maximizing brush quickly thickens and builds lashes evenly for a full and bold look. Helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. Ophthalmologist and allergy tested. Suitable for sensitive eyes and contact lens wearers. May stain the contact lenses. Clump-resistant. Fragrance-free. www.lorealparis.com. Made in USA of US and/or imported ingredients.