Since 1970. Clinically proven to maintain skin's moisture. What makes a product good? At Tom's, it includes how we make it. No animal testing or animal ingredients. We share every ingredient, its purpose, and its source. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Dermatologist tested. Relax your senses - without the artificial fragrances or synthetic ingredients found in many conventional brands. This bar soap combines calming lavender with other soothing botanical oils and is enriched with premium moisturizing olive oil and natural vitamin E to leave your skin clean and fresh. It works with the steam of your shower to naturally relaxing experience. A natural retreat from daily stress - without the artificial or synthetic ingredients that you don't want on your skin today, or in your world tomorrow. Made in USA.