100% juice. Not from concentrate. We stated our juice company on Nantucket Island off the coast of Massachusetts. People there loved the juice. One day we decided it was time to share Nectars beyond the island. We piled into a van, loaded it with juice and hit the city streets handing out bottles along the way. We believe all you have to do is put a bottle in someone's hand and trust his or her taste buds from there. We're juice guys. From USA and Canada. Not from concentrate. Juice color may vary because it is all natural. No sugar added. No artificial colors, flavors or preservatives. Pasteurized.