Naturally & artificially flavored. With oat bran, potassium, & low sodium. Contains ingredients that can help lower both blood pressure (diets containing foods that are good sources of potassium and low in sodium, such as Smart Start Healthy Heart Bars may reduce the risk of high blood pressure and stroke) & cholesterol (three grams of soluble fiber daily, from oat bran in a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease. A serving contains 1g soluble fiber). Exchange: 2 carbohydrates.