Gluten free. Fluoride free. SLS free. Since 1959. www.jason-personalcare.com. Questions or comments? Call 1-877-Jason-01 or visit www.jason-personalcare.com. Recycled packaging. FSC. Cruelty free. Perk up your smile with a brightening blend of gentle whiteners: bamboo powder, calcium carbonate and baking soda. Infused with grapefruit seed and perilla seed extracts to help fight damaging sugar acids, our botanical paste gives your smile a stain-free sparkle--with a dash of peppermint oil for fully fresh breath. It's your time to smile and shine.; JĀSON brand believes in the power of nature's ingredients to improve everyday wellness. We were pioneers of safer wholesome personal care, and we continue to harness the earth's bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature, and it has been since 1959.