Colgate Maximum strength* Sensitive Enamel Protect Toothpaste. For sensitive teeth and cavity protection. Clinically proven. Sensitivity relief. Helps protect against acid wear. Hardens enamel. Uses: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities. Helps protect against acid wear due to: Acidic drinks. Acidic foods. Remineralizes the enamel, hardening the tooth surface. Enamel, nerves, dentin, exposed dentin. Brush with Colgate Sensitive 2X a day: Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. Provides fast relief within two weeks. Builds increasing protection against sudden shocks of painful sensitivity. Provides long term relief with regular use. Contains fluoride for cavity protection. Great tasting flavor. *Maximum strength FDA allowed antisensitivity active ingredient. Questions or comments Call toll-free 1-800-468-6502. www.colgatesensitive.com.