De-Poof shine cushion. Use between blowouts. Heatless styling. Add shine. Conair no.1 hairbrush brand! (Source: IRI Scan data based on dollar sales through 8/15/21). Instantly brush poofy hair smooth & shiny. Comfortable foam grip handle. Instantly turn Poofy hair smooth and shiny with the revolutionary De-Poof Shine Cushion Brush. The soft, micro-looped smoothing surface significantly smoothes and perfectly aligns hair. Use as a finishing brush after you blow-dry or for quick touch-ups anytime. Get the look you love - smooth, shiny, and healthy-looking hair.