New & improved. Color care formula. Natural looking. Conditioners built into every step. Blend of tones & highlights. Conditioners in every step. Soft, shiny hair. Allergy hair. Allergy gentle (presenting, revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one). Fresh floral scent. Fresh floral scent. Non-drip permanent color creme. Color that cares for your hair. Our breakthrough Color Care permanent crème has conditioners built into every step. It gives you 100% gray coverage with real natural looking tones & highlights while being kind to your hair. What's better? It's Nice'n easy. My Shade. Check out this color on you. Download myshade. Care Color: Conditioner built into every step. Natural looking, soft, shiny hair. Nice & Easy to Use: Creamy and non-drip formula stays where it should-in your hair. Now with a fresh floral scent it's our nicest & easiest way to color your hair at home. Questions? Call the expert color consultants at 1- 800-Clairol (252-4765) or visit our website at www.clairol.com. Made in Mexico.