No artificial flavors. Grimaldi's coal brick-oven pizzeria. Inspired by Grimaldi's Brooklyn, NY. Inspired by the dish that made Grimaldi's an icon in the big apple, here's a taste of their classic New York-style pizza. Guaranteed fresh until printed date or this snack's on us. fritolay.com. Facebook. Twitter. SmartLabel: Scan for more food information. 1-800-352-4477. Call for more food information. Find us on Lays.com. Questions or comments? 1-800-352-4447 Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com. Taste the flavor icons the flavor of the hottest signature dishes and you could win prizes! Try them all. Potato chips chili relleno; Potato chips New York style pizza; Potato chips cornitoas street taco; Potato chips nashville hot chicken. To learn more visit laysflavoricons.com.