Better the world with every bite! Since 1937. our family has been growing wholesome, great-tasting rice while tending to soil, air, water, and wildlife as carefully as our crops. Some people say we're a bit unconventional. But doing things our way sustainably at every step - allow us to make better food for your table while leaving a better world for the next generation. So when you choose Lundberg, you can feel confident that you're bettering the world with every bite. Soft & Scented: California Brown Basmati has always been a family favorite for its whole-grain goodness, versatility, and pleasant aroma. This long, thin grain is light and won't clump together when cooked, making it a natural fit for curry, stir-fry, salad, pilaf, and dessert recipes that call for distinct kernels with a fluffy texture. We use 100% renewable energy to power and offset our manufacturing facilities. Recyclable through the TerraCycle program. Visit www.terracycle.com to find out how.