96 loads (Contains approximately 96 loads as measured just below bar 2 on cap). HE. Dermatologist recommended. Free of dyes & perfumes. Free of fragrance. Gentle on skin. Hypoallergenic. Contains no phosphate. Concentrated formula vs. formula as of 03/01/20. www.tide.com. www.tide.ca. how2recycle.info. SmarLabel: Scan barcode with Smarlabel app for more info. Questions? 1-800-879-8433. For more ingredient information visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.