America’s #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.Tide’s HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.The Tide clean you love is also available in Tide PODS laundry pacs.* Tide, based on sales, Nielsen laundry detergent category