12 Weeks of freshness (from wash until wear). Squeeze & sniff. Downy Unstopables go directly into the washer to give a fresh scent boost. HE compatible. Safe for all colors, fabrics and loads. Great for active wear and towels. www.downy.com. SmartLabel: Scan barcode with SmartLabel app for more info. For more ingredient information visit www.downy.com. Talk to Downy 1-800-688-SOFT (7638) or visit us at www.downy.com.