Tasting Notes: Chocolate truffle, smoke, caramel. Commitment to Craft: When Alfred Peet opened his first coffee shop in Berkeley, CA in 1966, he ignited a revolution that changed the expectations of American coffee drinkers. We've never stopped following his example, using only the world's finest coffees, and expertly roasting to exacting standards to achieve the richest, most flavorful cup. Sourcing with Impact: The coffee you buy can impact the welfare of the people and planet. Peet's is actively engaged in driving positive impact in communities where our coffees are grown. Freshness You Can Fact Check: Freshly roasted coffee means a more flavorful cup. We print the roast date on each and every bag, so you know you are enjoying the freshest coffee possible. Incomparable Organics: To be considered by Peet's, an organic coffee must not only pass USDA organic certification, it must meet our own high standards for quality and taste. Our deep commitment to our craft always means coffees of exceptional flavor, including the finest organic coffee you can brew. French Roast: Enjoy this organic, meticulously grown, deep-roasted coffee that is a bold dedication to flavor, farm, and future.